CMS // Sanity
Your CMS Shouldn't Be
The Bottleneck.
Not the design. Not the copy. The thing underneath, where a one-line price change needs a developer, a plugin update takes the site down, and nobody quite trusts staging. We build on Sanity instead — and here's the honest case for why.
Structured content.
Published in minutes.
The diagnosis
It isn't that WordPress is bad.
It's that it's the wrong shape.
It was built to publish blog posts in 2003, and it's still very good at that. A B2B product site in 2026 asks it to do six other jobs it was never designed for.
A price change is a ticket
The copy lives inside a page-builder blob, so the marketer who wants to change one line raises a request and waits for whoever last touched the theme.
Plugins you can't audit
Twenty-odd plugins, each with its own update cadence and its own CVEs. Nobody owns patching, so either you fall behind or an update takes the site down on a Friday.
The editor can break the layout
Nothing constrains what goes in a field, so a pasted heading or an oversized image quietly wrecks a page nobody checks for another month.
Page speed you can't fix
Builders ship render-blocking CSS and layout shift by design. You can buy faster hosting, but you can't buy your way out of the markup it generates.
Staging that drifts
Production has changes staging doesn't, so the safe way to test becomes editing live — which is how small changes turn into incidents.
A redesign means a rebuild
Content and presentation are welded together in the theme. Changing how the site looks means rebuilding it, rather than swapping the components that render the same content.
The alternative
Content as data.
Not as a page of HTML.
That one idea is the whole difference. Everything else — the speed, the safety, the fact that a redesign stops being a rebuild — falls out of it.
For the people building it
For the people publishing
The content model is yours
It lives in your repository, versioned and roll-back-able. Changing it goes through review, not through an admin UI where the last person to click save wins.
Structure, not soup
A hero is a hero with typed fields, not a div someone pasted into a rich-text box. That's what makes the same content renderable anywhere and safe for non-developers to edit.
Guardrails instead of training
Validation rules and constrained field types mean an editor can't break the layout. You stop needing a document explaining what people mustn't touch.
Assets handled
One library, hotspot cropping, automatic format conversion and resizing. A 6MB export from the design team doesn't become a Core Web Vitals problem.
Devs, rejoice
Define the fields.
Get the form.
The schema on the left produces the editor on the right. Change the schema in a pull request and the editing experience changes with it — no migration, no admin UI, no drift.
defineType({ name: 'productPage', type: 'document', fields: [ defineField({ name: 'headline', type: 'string', validation: (Rule) => Rule.required().max(60), }), defineField({ name: 'slug', type: 'slug', options: { source: 'headline' }, }), defineField({ name: 'proofPoints', type: 'array', of: [{ type: 'proofPoint' }], }), ],})Side by side
Where each one actually wins.
Who can publish a page
Changing the design
Performance ceiling
Type safety
Security surface
Reusing content elsewhere
Cost shape
The honest bit
When we'd tell you not to do this.
You need a brochure site by Friday
If there's no product complexity and no publishing cadence to speak of, Webflow will get you live faster and cheaper. We'll tell you that rather than take the project.
There is no engineering budget, ever
Sanity assumes someone can own a repo — us, or you. If nobody ever will, a visual builder is the honest recommendation.
You're already on a headless CMS that works
If Contentful or Storyblok is serving you and the team isn't blocked, a migration rarely pays for itself. The problem is usually the front end, and we can fix that on its own.
The move
Replatform without
losing your rankings.
The fear isn't the build — it's waking up to a traffic cliff. The work below is most of what we do on a migration, and it's the part that stops that happening.
Crawl what you have
Every live URL, its traffic, and its rankings, captured before anything moves. That list becomes the acceptance criteria for launch.
Model the content
We design the schema around the pages you actually publish, then map each existing template onto it — including the ones only one person remembers.
Migrate and verify
Content moves across scripted, not re-typed, so it's repeatable. We diff the result against the old site page by page rather than spot-checking.
Redirect and cut over
A 301 for every URL that changes, metadata and structured data carried across, sitemaps resubmitted. Then we watch Search Console for weeks, not days.
