Grow // Content engine
Ship pages
This week.
Product pages, comparison tables, careers, help centre, how-to guides, demo videos. We layout, build, and publish them. You drop the brief in Slack. A preview link comes back. You approve. It goes live.
From Slack to live.
Same week.
How it runs
Brief in Slack.
Preview on a branch.
The engine is a publishing lane, not a project. Work lands in a channel you already live in, and you see the result on a URL before anyone else does.
Your own Slack channel
A dedicated channel for upcoming work and launches. Drop the brief, the Figma link, the deadline. No ticket queue, no sprint to wait for, no status meeting to book it in.
Figma becomes Next.js
We turn the file into typed React components on your repo. Layout, motion, CMS fields, the lot. Your design system stays the source of truth. We don't redraw it.
Preview on a branch
Every change ships a live preview link on its own branch. Click through the page, share it internally, leave notes. Nothing reaches production until you say so.
What we ship
The pages that
actually move pipeline.
Layout and development around the templates your GTM motion already needs. We build them once, then publish against them at the pace of the launch calendar.
Product pages
Feature, use-case, and persona pages that map to how a buyer actually searches. Built as components, so a new SKU is a clone, not a rebuild.
Comparison pages
You vs. the alternative, with a table that stays honest and a layout that can take a new row without the design collapsing.
Integration pages
A directory that scales. Each tool gets its own URL, logo, and setup copy, wired to the same template so adding Salesforce is not a one-off.
Help centre
Docs your customers can actually find. Structured articles, search, and a sidebar that matches how support already talks about the product.
Dynamic careers
Roles pulled from the ATS so the page stays true without a weekly copy-paste. Department filters, location, and apply links included.
How-to guides
Long-form pages that rank and convert. Heading structure, related reading, and a CTA that belongs to the topic rather than a generic demo ask.
Demo videos
Product walkthroughs with chapters, transcripts, and a poster that does not tank Core Web Vitals. Embed once, reuse across the site.
Technical SEO
Every page is
built to rank.
SEO is not a pass we run after launch. It is in the template: metadata, structured data, performance, and the links between pages. Content and technical work land together.
On-page, by default
Title, meta, canonical, Open Graph, and a heading hierarchy that matches the outline. No page goes live with a leftover 'Home | Company'.
Structured data
FAQ, HowTo, Product, JobPosting, VideoObject: the schema that belongs to the page type, so search and answer engines can quote you accurately.
Core Web Vitals
Next.js image pipeline, font subsetting, and no layout shift from late media. A 6MB export from design does not become a Lighthouse problem.
Indexable HTML
Content in the document, not painted in after a spinner. Crawlers and LLM scrapers read the same page a human does.
Internal linking
New pages plug into the cluster they belong to. A comparison page points at the product, the integration, and the guide, not into a dead end.
Redirects and URLs
Clean slugs, 301s when a path changes, sitemaps resubmitted. Rankings stay attached to the work rather than leaking on a cutover.
Organic traffic
+142%
The channel
Upcoming work lives
in one place.
A Slack channel that is yours. Launches, page requests, Figma files, and the preview links all sit in the same thread. You already work there. We meet you there.
- One channel for briefs, launches, and sign-off. Not a shared inbox.
- Preview URLs posted back into the thread, on the branch, before production.
- You approve in Slack. We publish. The thread is the record.
Need a comparison page for us vs Acme ahead of the 22nd webinar. Figma is in the thread. Can we see a preview this week?
On it. Branch is up: preview-acme-compare.vercel.app. Table, FAQs, and the CTA are in. Have a click through and mark anything that should move.
Looks right. Ship it.
Figma to Next.js
The file is the brief.
Production is the output.
Drop the Figma link in the channel. We turn frames into typed components on your repo, on a branch, with a preview URL attached to the pull request.
- Comparison / Hero
- Headline + proof
- Feature table
- FAQ accordion
- CTA band
- + src/app/compare/acme/page.tsx
- + src/components/compare/table.tsx
- + src/components/compare/faq.tsx
Preview ready · awaiting approval
