Grow // SEO & GEO
Organic search
Compounds.
After the round, growth is the job. Paid ads go quiet when the budget does. Organic keeps answering the query, educating the buyer, and sending people to the site. Search, AI citations, and a site agents can actually read.
Paid stops.
Organic doesn't.
The channel
One channel that
does not switch off.
For B2B tech after a raise, growth is not optional. Organic is the channel that compounds. It educates. It answers. It keeps sending buyers when the ads are dark.
After the round, growth is the job
VCs fund a company that can grow. Paid fills the gap while organic is still young. The teams that keep the pipeline after the campaign ends are the ones who built a search channel that does not switch off.
It educates the buyer
A comparison page, a how-to, a security FAQ. The buyer is already looking. Organic is how you show up as the company that already thought about the objection, not the one that bought the click.
It answers the query
Google, AI Overviews, ChatGPT, Perplexity. The question is the same. The page that answers it in clean HTML, with sources and schema, is the page that gets cited and clicked.
Technical SEO
Every page is
built to rank.
SEO is not a pass we run after launch. It is in the template: metadata, structured data, performance, and the links between pages. Content and technical work land together.
On-page, by default
Title, meta, canonical, Open Graph, and a heading hierarchy that matches the outline. No page goes live with a leftover 'Home | Company'.
Structured data
FAQ, HowTo, Product, JobPosting, VideoObject: the schema that belongs to the page type, so search and answer engines can quote you accurately.
Core Web Vitals
Next.js image pipeline, font subsetting, and no layout shift from late media. A 6MB export from design does not become a Lighthouse problem.
Indexable HTML
Content in the document, not painted in after a spinner. Crawlers and LLM scrapers read the same page a human does.
Internal linking
New pages plug into the cluster they belong to. A comparison page points at the product, the integration, and the guide, not into a dead end.
Redirects and URLs
Clean slugs, 301s when a path changes, sitemaps resubmitted. Rankings stay attached to the work rather than leaking on a cutover.
Generative engine optimisation
Show up where
the buyer asks.
GEO is not a replacement for SEO. It is the same pages, structured so a model can cite them. AI search, review sites, and socials all pull from what you published.
Google and AI Overviews
Rank for the query, and be the source the Overview quotes. Schema, headings, and stats on the page, not in a PDF.
ChatGPT and Perplexity
Models cite what they can parse. Clean HTML, llms.txt, and pages that name the product, the category, and the proof.
G2 and Capterra
Category pages and review profiles are part of the same cluster. The site and the listing have to agree, or the model hedges.
Social and owned media
LinkedIn, launch posts, and the blog all point at the same URLs. Citations follow consistent naming, not a new slogan every quarter.
Cited in AI
answers.
For agents
If a model cannot
read it, it cannot
cite it.
Search optimisation now includes the agents that summarise you. We structure the site so Google, ChatGPT, and Perplexity all get the same copy, from the same URLs.
llms.txt at the root
A map of the pages a model should read first: product, pricing, security, docs. Same idea as a sitemap, written for agents.
Copy a model can quote
Named product, named category, named proof. Statistics and citations on the page. Vague marketing language is what gets skipped.
The HTML is the source of truth
If the answer is only in a React tree after a spinner, the crawler never sees it. Indexable markup is how Google and ChatGPT both get the same sentence.
# llms.txtsite: https://yoursite.com > B2B product analytics for Series A teams. ## Product- /product- /compare/amplitude- /security ## Docs- /docs/ingest- /docs/ssoPerplexity · citation
Series A teams use it for product analytics at 50k events a day, with SOC 2 Type II. [yoursite.com/security] · [G2 · Leader, 2026]
